Stop guessing what "good" looks like. Quarterly benchmark data synthesized from 15+ industry sources covering 800+ B2B SaaS companies — segmented by ARR band so you're comparing apples to apples.
Public previews show 3 rolled-up ARR bands. Members unlock 5 finer-grained peer groups across the $1–20M range.
| Metric | Median | Top 25% |
|---|---|---|
| Net Revenue Retention | 99% | 112%+ |
| CAC Payback (months) | 26 mo | ≤15 mo |
| Gross Margin | 64% | 73%+ |
| Rule of 40 | 22 | 42+ |
| Logo Churn (annual) | 16% | ≤8% |
Not enterprise. Not pre-revenue. The $1–20M ARR window is where benchmarks matter most — you're past early noise, but not yet large enough for enterprise research to apply.
Three scenarios where having the right peer data changes the outcome.
Four things members use most. All included in the $29/mo membership.
| Metric | Cohort Median | Top Quartile | Trend |
|---|---|---|---|
| Rule of 40 | 28 | 48+ | ↑ +3 QoQ |
| Logo Churn (annual) | 13% | ≤6% | → Flat |
| Magic Number | 0.6 | 1.0+ | ↓ -0.1 QoQ |
| Burn Multiple | 1.4x | ≤0.8x | → Flat |
| Metric | p25 | p50 (Median) | p75 (Top Quartile) | Sample Size |
|---|---|---|---|---|
| Net Revenue Retention | 91% | 103% | 118% | n=189 |
| CAC Payback (months) | 32 mo | 22 mo | 12 mo | n=156 |
| Gross Margin | 57% | 68% | 76% | n=224 |
| Rule of 40 | 8 | 28 | 48 | n=178 |
| Magic Number | 0.3 | 0.6 | 1.0 | n=144 |
Real numbers from real companies, organized for operators who need to make decisions fast — not analysts who need to write decks.
New report every quarter covering the metrics that matter: NRR, CAC payback, churn, Rule of 40, burn multiple, and ARR growth — segmented by 5 ARR bands across $1–20M.
Interactive database sliced by ARR band, ACV, sales motion (SMB/MM/ENT/PLG), and vertical. Find the exact peer group for your company.
Download any filtered dataset as CSV, XLSX, or PDF with source attribution included. Board-ready in 60 seconds — pastes straight into your model or deck.
Long-form analysis on individual metrics: how they're calculated, what drives them, and what separates top-quartile performers from the pack.
Every data point includes source attribution, sample size, and calculation notes. When sources disagree, we explain how we reconcile them. No hand-waving. Read the full methodology →
A preview from our Q1 2026 report. Members see full segmentation — $1–5M, $5–10M, and $10–20M bands with 5 quarters of trend data available now.
Full access from day one. Cancel anytime. No hidden fees.
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$24.17/mo billed annually — you save $58
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Finance buyers need artifacts they can actually use — not just reports to read. BenchmarkHQ gives you two ways to take data into a meeting: PDF reports and spreadsheet exports.
No. We synthesize 15+ sources — including Benchmarkit, SaaS Capital, KeyBanc, Maxio, Recurly, hiBob, Lighter Capital, OpenView, and more — into a single normalized dataset. Where sources conflict, we apply a weighted reconciliation and document it in the methodology. The result is a richer, more granular benchmark than any single free source provides. Read the full methodology →
Most free benchmark reports (VC-published, analyst reports) target $10M–$100M+ ARR companies. If you're at $1–20M ARR, those benchmarks don't apply to you — your CAC payback, churn rates, and growth expectations are fundamentally different from a $50M ARR company. We built this for your window.
Core benchmark reports are published quarterly — Q1 2026 is live now, Q2 2026 ships in July. The underlying database refreshes within 2–3 weeks of each quarter-end. You'll be notified by email the day each new report publishes.
Yes — export to CSV, XLSX, or PDF with peer-group filters pre-applied and source attribution included. BOM-encoded so it pastes cleanly into Excel. Under 60 seconds to board-ready data.
Yes. Cancel from your account dashboard at any time. Access continues until the end of your billing period. No questions asked, no cancellation calls.
Not directly. The $1M ARR floor is intentional — below that, metrics are dominated by noise. If you're pre-revenue, YC's resources and founder communities will serve you better. Once you're at $1M+ ARR, come back.
Research-grade benchmarks, operator-grade price
The gap between free-but-shallow VC reports and $10K+ enterprise research is exactly where we live.
Built for SaaS operators who need benchmark data for board meetings, planning cycles, and investor conversations.
Data synthesized from 15+ industry sources covering 800+ SaaS companies — normalized into a single dataset segmented by the ARR bands that actually matter to you.
Core benchmark reports publish quarterly. Monthly deep-dives cover individual metrics between report cycles. All data is versioned — prior quarters remain accessible.