There's a massive gap between "download this free VC report" and "pay $15K for Gartner." We built BenchmarkHQ to fill it — board-ready SaaS benchmarks, segmented by ARR band, at $29/month.
Every quarter, a VP Finance at a $5M ARR SaaS company sits down to prep a board deck. She downloads the same three free reports — KeyBanc, SaaS Capital, OpenView — and immediately hits the same wall: the benchmarks don't apply to her company.
The free reports are great research, but they're designed for $20M–$100M+ ARR companies. The metrics, the benchmarks, the "good vs. great" thresholds — they all reflect a different stage of company. If you're at $3M ARR, comparing your CAC payback to a $50M ARR peer is actively misleading.
Enterprise research solves this with custom peer groups — but it costs $10,000–$50,000 per engagement. That's not accessible to the $1–20M ARR operator who needs the data most.
Our mission: Give $1–20M ARR SaaS operators access to the same quality of peer benchmarks that used to require an enterprise research budget — for the cost of a dinner out.
We synthesize 15+ industry sources into a single normalized dataset, segment it by the ARR bands that actually matter ($1–5M, $5–10M, $10–20M), and publish fresh quarterly benchmarks. No subscriptions to 15 different sources. No spreadsheet reconciliation. No guesswork about whether the data applies to you.
BenchmarkHQ tracks 20+ key SaaS metrics across 800+ B2B SaaS companies in the $1–20M ARR range. Every metric includes median, p25, and p75 (top quartile) values — segmented by ARR band, GTM motion (SMB, Mid-Market, Enterprise, PLG), ACV range, and vertical where data is available.
Core metrics covered: Net Revenue Retention, ARR Growth Rate, Logo Churn, Gross Margin, CAC Payback Period, LTV:CAC, Magic Number, Rule of 40, Burn Multiple, Expansion MRR %, DAU/MAU, S&M as % of Revenue, R&D as % of Revenue, G&A as % of Revenue, Headcount per $1M ARR, and more.
We're transparent about how this works: expert-curated research, enhanced with AI-powered synthesis. Every data point starts with authoritative primary sources. AI is used to normalize, reconcile, and structure the data — not to invent numbers.
We pull from 15+ primary benchmark reports published quarterly and annually by leading SaaS research firms, VC firms, and fintech platforms — including Benchmarkit, KeyBanc Capital Markets, SaaS Capital, Maxio, Recurly, OpenView Partners, and others.
Different sources define metrics differently. We apply a consistent definitional framework (documented in our full methodology) and use weighted reconciliation when sources conflict — prioritizing sample size and recency. Conflicts are documented, not hidden.
We filter and reweight data to produce band-specific benchmarks across 5 bands — <$1M, $1–5M, $5–10M, $10–20M, and $20–50M ARR — reflecting the real differences in unit economics, churn rates, and growth expectations at each stage.
Core benchmark reports are published quarterly. Database refreshes within 2–3 weeks of quarter-end. You'll always know the vintage of each data point — no stale benchmarks passed off as current.
Read the full methodology → — including definitional notes, source weights, reconciliation approach, and known limitations.
The $1–20M ARR window is where benchmarks matter most. You're past early-stage noise, but you're not large enough for the enterprise research that VCs use. Most free benchmark reports implicitly assume $10M+ ARR — which means their "median" is someone else's company, not yours.
BenchmarkHQ is specifically built for:
Not the right fit: Enterprise companies ($50M+ ARR) have access to tailored research. Pre-revenue / pre-PMF startups are better served by YC resources. This is specifically for operators in the $1–20M ARR window where generic free reports don't cut it.
BenchmarkHQ is built by Eugene C. Posniewski and operated by Dynakai Industries LLC. We're an independent research product — not a VC-backed company trying to grow a team. That means no sales calls, no upsells, and no fluff. Just the data.
Questions about the data, methodology, or membership? Email support@rubato-pgzy.polsia.app. We respond within 1 business day.
For press or research partnership inquiries, use the same address with "Press" or "Partnership" in the subject line.
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